For individuals who know me, I couldn’t be more serious about my switch within the software side of this marketplace in the brokerage world.? Several months ago, I joined Peabody & Smith Realty in New Hampshire as his or her Vice chairman of Business Development.? I’ve helped nearly several in this industry in technology consulting, building & selling my software company, and the majority of recently in marketing-Channel, PR, and Industry Relations C for starters of the largest software companies in the industry.? I take a seat on the board of advisors for a lot of tech companies including VoiceterPro and LetsButterfly. (Should you don’t understand these contractors, try them out!)
The most fascinating part of my new role is damaging the mindset the software side of this marketplace instilled.? There are a number of assumptions around the way brokerages operate and in what ways decisions are created by both agents and brokers.
In the next few paragraphs, I’m visiting disintegrate one topic month to month where I’ve found assumptions are wrong, or simply just misguided or misleading. Let’s start.
There’s no perfect software solution, designed for several agents who definitely have distinctive skills, backgrounds, comfort with technology, etc. First, it doesn’t matter what you’re marketing, there’s only much level of each day. Lowering costs is extremely good, however, if you can’t not waste time for agents, admins, and brokers, or create the customer’s experience better, it’s difficult to justify enough time spent to onboard a new technology.
In fact, it’s become clear there is no best software solution in existence. The very best option would be which one agents use.? What’s clear is that agents want to know WHY they should use that solution over another, instead of HOW. Do you know the key advantages and in what ways will our customers benefit? It’s an easy task to get caught up from the how, however, if your team knows why, they’ll be much more engaged in being sure the unit is used for its fullest.
Additionally, vendors which provide education in 1 to 2-hour segments don’t understand that agents and staff possess a never-ending to-do list.? Dedicating very much in time one sitting is difficult. And also whether it’s possible, it’s challenging to retain a lot information when agents will also be considering their showings, transactions, and buyers & sellers, besides the 50 other items they’re focusing on.? The best onboarding would include feature-based training, either live or on-demand videos which have been 5-15 minutes, so agents and staff can watch and begin implementing one tool at the same time.
Looking at this from either side with the fence, In my opinion brokerages and vendors will need to operate in tandem and look out opportunity to share ideas, guidelines, where you can true perception of each other’s business. Sometimes the most effective offered using a vendor doesn’t address this problem the brokerage is experiencing. And often brokerages don’t know there’s a problem or don’t understand how to articulate the problem is.
Vanilla Ice stated it best, “Alright stop. Collaborate and listen.”
Working together we’re able to identify the most pertinent challenges and the set of questions which should be addressed to improve efficiencies and consumer experience.? The times of operating inside of a black box have passed; Transparency and clear communication could be the tips for our mutual success.
As a brokerage, good quality to strategic alliances with his current and future vendor partners and those that want to learn more from us. Only might help, feel free to call me!
Author Bio:??Warren Dow
Warren Dow is the VP of Business Development at Peabody & Smith Realty operating out of New Hampshire. Warren has with a decade of leadership knowledge of real-estate software and services. With a degree in behavioral neuroscience including a background in technology, consumer engagement, and internet marketing strategy, Warren supplies a unique perspective in brokerage efficiencies which includes a client-first mentality.